Ashcroft & Oak Jewelers is America’s longest family-owned and operated jewelry company since 1910. We proudly serve the Myrtle Beach, South Carolina community at Coastal Grand Mall. We specialize in engagement rings, wedding bands, fine jewelry, and watches for every occasion. Guests can also enjoy custom jewelry design, expert jewelry repair, and flexible financing options. With over a century of craftsmanship, trust, and family tradition, Ashcroft & Oak is your local jeweler for celebrating life’s most meaningful moments with timeless style and warm, personal service.